Dekline Identity

Skateboarding is more than a sport. It’s a religion, an obsession. It’s air in our lungs. We understand the passion skateboarding arouses in people. Our brand identity shows this understanding, and our commitment to skaters. In skateboarding, any surface is a place to ride. Our new logo reflects this truth. The icon’s triangular configuration uses optical illusion to represent a skate park. It’s an infinite circuit, waiting to be conquered. Our mark visually states our motto: Live. Breath. Skate.